The ‘Rights’ Stuff

I've always sold white-label products as a sideline to my main business.

A side-hustle, really.

I'd write a publication, offer the rights to people who wanted their own products but struggled to create them, and make a bit of extra money in the process.

And it's worked rather nicely. Since 2020, that sideline has brought in a little over $88,000.

I've never treated it as my main business. I've never needed an army of affiliates, WarriorPlus launches or some elaborate sales machine.

And I've always cared about the quality. When I start writing something, I don't necessarily know whether I'll publish it under my own name or offer white-label rights later.

Then AI happened.

Suddenly everyone could create their own content. Whether it was any good is another matter entirely ;)

So I began changing how I priced, positioned and sold the rights to my publications.

Not turning it into a full-time job. Not churning out endless AI reports.

Just treating my side-hustle a bit more intelligently.

And that's when the numbers got interesting...

Here's the bit I particularly like...

You don't necessarily need to create more products to make more money.

Sometimes you just need to look at what you've already got and ask a different question.

Instead of “How much should I charge for this publication?”

Try: “What could the RIGHTS to this publication be worth?”

That's the thinking behind The ‘Rights’ Stuff. I'll show you what I've tried, what happened and how you could adapt the ideas for your own business.